As we begin to close 2015, I want to leave you with one more marketing thought. I see you, our designers and clients promote yourselves day in and day out. I also know that sometimes as we are getting to the finish line, it’s easy to forgo or forget the basics. You know branding is important for your and your company – It’s the promise you make to your customers. Branding tells your customers what they can expect from your products and services, and how it differentiates your offering from everyone else.

As we wrap up this year and prepare for 2016, don’t forget these three simple but basic rules:

• Integrate your brand
• Be consistent with your brand
• Be true to your brand

Thank you for making DRC a part of your designs and let us help in inspiring your brand.